Auski is Australia’s oldest and longest established snow retail store opening in 1949, located in the prestigious Hardware Lane precinct in Melbourne city, Victoria. As one of the biggest winter sports retailers in Australia, they help tens of thousands of Aussie enjoy the great outdoors.
With underperforming sporadic emails, open rates of 5-15% and monthly revenue under $10k, Auski Australia tasked Pink Lemonade to help improve results in open rates through content lead email marketing with a focus on consumer profiles, audiences and interest based emails.
After thorough audience and topic research, email content plans were established, audiences were segmented and a range of brand, sales and interest emails were delivered to a range of audiences. Email flows were also updated and created to increase revenue and capitalise on website actions.
Over the course of 3-6 months, average open rates increase to 20-30%, with click-through rates increasing to between 10-20%, and delivering average monthly revenue of $40k+ with one month achieving a staggering $120k from email marketing.
Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!
We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
