Music Marketing for Tours, Albums & Spotify | Pink Lemonade Social

Tour promotion for musicians using targeted digital music marketing and event-specific ad strategies

Music Marketing That Gets Results — With a Partner You Can Trust

At Pink Lemonade, we’re your trusted Aussie-based digital marketing partner—working with you, not just for you. We specialise in music marketing, Spotify advertising, and Facebook & Instagram ads to help you increase streams, grow your fanbase, and promote your album or tour with real results.

Check out the full list of Artist, Bands & Musicians we’ve had the pleasure of working with at the bottom of the page!

🎤 Music Marketing for Album Releases & National Tour Promotions

Planning a national tour? Dropping a new album? We’ve got your back.
Pink Lemonade is a results-driven music marketing agency that specialises in tour promotions, album release marketing, and Spotify advertising—designed specifically for independent artists, bands, and labels looking to grow their fanbase, boost streams, and fill venues.

Whether you’ve got a live event this weekend, a new single or album launching, or a limited-edition merch drop, we build custom campaigns that combine cutting-edge Facebook ads, Instagram music promotion, and cross-platform retargeting to keep your audience engaged and excited.

🎶 Hit Peak Exposure With Strategic Tour & Album Promotion

As a music artist, your greatest moments deserve the biggest audience. That’s where we come in. We design and execute music marketing campaigns that maximise exposure for:

  • Album releases
  • EP drops
  • Spotify single promotions
  • National tours and local gigs
  • Limited edition merchandise
  • Live events and festivals

We use the power of social media advertising for musicians to drive real results—turning awareness into engagement, engagement into ticket sales, and ticket sales into loyal fans. Whether you’re running Facebook ads for your tour, Spotify ads for your album, or promoting new merch, we’ll craft messaging that connects and campaigns that convert.

📢 Go From Single Attendee to Sold-Out Crowd

Our tour advertising and event marketing services are built to get results. From mosh pits to merch booths, we help artists:

  • Reach new fans through Facebook Ads for live shows
  • Build hype with smart, sequenced campaigns that build urgency
  • Promote across platforms like Instagram, Spotify, TikTok, and more
  • Use compelling copy and creative to drive conversions and conversations
  • Retarget past ticket buyers or streamers for even greater ROI

You bring the music. We’ll bring the marketing muscle.

🚀 Why Choose Pink Lemonade Social?

We’re not just another ad agency. We’re a new breed of digital marketers focused on music, entertainment, and fan engagement. Our team brings years of expertise in album promotion, tour marketing, and social media strategy—and we know what works in a crowded digital space.

Here’s how we help artists grow:

  • ✅ Targeted Facebook and Instagram advertising for events, music, and merch
  • ✅ Event-specific sales funnels and retargeting to drive ticket sales
  • ✅ Smart Spotify advertising that boosts streams and fan discovery
  • ✅ Custom campaign optimisation to maximise your ad spend ROI
  • ✅ Organic fanbase growth through tailored content and engagement strategies
  • ✅ Music promotion that turns casual listeners into loyal supporters

Our campaigns are built to adapt—based on real-time performance, audience response, and your evolving goals.

Artist promoting new album release using Facebook ads for musicians with Pink Lemonade music marketing agency

We’re The Digital Agency Musicians & Promoters Prefer

Ready to take your tour, release, or fanbase to the next level? Find out what it’s like to get your digital marketing refreshed and on the rise.
👉 Let’s make your music impossible to ignore. Get in touch today!

Have questions? Need advice? Want to chat about digital marketing for your business? Get in touch today!

phone:

0415073338

email:
Spotify advertising campaign run by Hobart-based music marketing agency to boost music promotion online.

🎵 Spotify Advertising & Music Promotion with Facebook & Instagram Ads

🚀 Promote Your Music. Grow Your Audience. Increase Your Apple Music & Spotify Streams.

Are you ready to take your music career to the next level? Our Australian-based music marketing agency specialises in Spotify advertising through Facebook and Instagram ads that drive real results. Whether you’re an independent artist, label, or manager, we help you promote your music to the right audience and grow your fanbase.

🎯 Why Choose Us for Your Music Advertising?

  • Facebook Ads for Spotify & Apple Music: We run highly targeted Facebook ads designed specifically to drive traffic to your Spotify tracks, albums, and artist profile.
  • Instagram Music Promotion: Reach music lovers where they scroll. We craft engaging, scroll-stopping video and image ads that direct listeners to stream your music.
  • Increase Your Spotify Streams: Our ads don’t just get clicks—they convert. With optimised landing pages and intelligent targeting, we help you get more plays, saves, and followers.
  • Tailored for Australian Artists: Based in Australia, we understand the local and global music scene and how to connect you with the right audience.

 

🌟 Maximise Your Music’s Exposure with Digital Marketing

You might have heard that Instagram is no longer a major player in social media, but that couldn’t be further from the truth—especially in the world of music promotion. Instagram, owned by Facebook, is a key platform for targeting music lovers and engaging with new listeners. To run effective ads on Instagram, you’ll need to use Meta Ads Manager, which also covers Facebook and WhatsApp.

With over a billion active daily users across Meta’s platforms, it remains the largest and most influential social media ecosystem on the planet. In fact, more than 77% of all internet users are active on platforms like Facebook, Instagram, and WhatsApp. However, the platform’s ad tools are complex, which is where we come in. Our Spotify advertising and Instagram music promotion services simplify the process, giving you the tools to reach the right audience and grow your fanbase organically.

 

🎧 Digital Marketing That Converts Listeners Into Fans

At the core of our services is the ability to turn awareness into engagement. We create campaigns that drive Spotify streams, increase visibility, and help you reach your desired audience. Whether you’re promoting an album release, national tour, or merchandise, our team works tirelessly to ensure that your music connects with the right people. We utilize Instagram ads, Facebook ads, and other platforms to ensure that your music gets discovered, boosting engagement and creating meaningful interactions with your fanbase.

Let us help you maximize your music promotion efforts by driving more listeners, streams, and fan growth, while ensuring your music is heard by the right people at the right time.

Social media advertising for musicians helping increase Spotify streams and grow loyal fanbase

🙋🏼‍♂️ Spotify Advertising & Music Marketing Packages to Increase Streams with Facebook & Instagram Ads

 

Our digital music promotion services are designed to scale your audience and build long-term growth. Whether you’re promoting a single track, an album, or gearing up for a national tour, we create tailored, fully-managed campaigns that maximize your exposure on platforms like Spotify, TikTok, Instagram, and YouTube. We’re not just about getting you seen—we focus on engaging real listeners, turning them into loyal fans who’ll follow your musical journey.

🎧 Starter Package
(Includes $500 Ad Spend)
$1005
Includes 3.5 hours of strategy, creative and ad management
• Estimated 800–1,500 clicks to Spotify, Apple Music or YouTube
• Campaign duration: 1–2 weeks
• Geo-targeting for Australian and international audiences
• Optimised landing pages with Music Pre-Saves and Smart Stream Links
  • Perfect for emerging artists looking to test the waters.
🚀 Growth Package
(Includes $1,000 Ad Spend)
$2015
Includes 7 hours of planning, testing, optimisation & reporting
• Estimated 1,600–3,000 clicks to Spotify, Apple Music or YouTube
• Campaign duration: 2–4 weeks
• Custom reporting dashboard
• Optimised landing pages with Music Pre-Saves and Smart Stream Links
  • Level up your next release with increased targeting and insights.
🎯 Pro Package
(Includes $1,500 Ad Spend)
$3095
Includes 11 hours of advanced audience targeting, A/B testing, and hands-on optimisation
• Estimated 2,400–4,500 clicks to Spotify, Apple Music or YouTube
• Campaign duration: 4–8 weeks
• Ongoing optimisation & regular performance reporting
• Optimised landing pages with Music Pre-Saves and Smart Stream Links
  • Ideal for indie labels or serious artists looking to scale.
🧩 Custom Campaigns
Starting from $3,000+
$3000
• Full-funnel strategy and planning
• White-label tools available
• Dedicated account manager
• Optimised landing pages with Music Pre-Saves and Smart Stream Links
  • Tailored solutions for record labels, distributors, and artist managers.

🛠️ How It Usually Works

  1. Strategy Session
    We start with a quick call to understand your goals, audience, and music style.
  2. Access, Creative + Setup
    You share access to your meta pages etc, and provide creative and links for your audience. We build out optimised campaigns for Facebook and Instagram, targeting fans of similar artists.
  3. Launch & Monitor
    Your Spotify advertising campaign goes live within 5 business days. We monitor performance daily.
  4. Report & Optimise
    Receive a full performance dashboard showing clicks, saves, stream data, and countries reached.

Refresh your Digital Marketing and take your Music Promotion to new heights with  Pink Lemonade Social.

We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Hobart, Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.

Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!

phone:

0415073338

email:

SOME OF THE AWESOME ARTISTS WE’VE HAD THE PLEASURE OF WORKING WITH

🎤 Top-Tier International Acts

Wolfmother
Wolfmother
Timmy Trumpet
Timmy Trumpet
Will Sparks
Will Sparks
Less Than Jake
Less Than Jake
Stone Temple Pilots
Stone Temple Pilots
Death From Above 1979
Death From Above 1979
Dizzee Rascal
Dizzee Rascal
Mudvayne
Mudvayne

🎶 Established Aussie Artists

Melbourne Ska Orchestra
Melbourne Ska Orchestra
Archie Roach
Archie Roach
The Preatures
The Preatures
Kasey Chambers
Kasey Chambers
Eskimo Joe
Eskimo Joe
Rogue Traders
Rogue Traders
Image
Frente
The Animals
The Animals
You Am I
You Am I
360
360
Bob Evans
Bob Evans
Pierce Brothers
Pierce Brothers
Jebediah
Jebediah
Conrad Sewell
Conrad Sewell
Screamfeeder
Screamfeeder
Synthony
Synthony

🌟 Emerging and Niche Artists

Steven Wilson
Steven Wilson
Image
Camoufly
Morgan Seatree
Morgan Seatree
Mr. Belt & Wezol
Mr. Belt & Wezol
I Built the Sky
I Built the Sky
Lenny Pearce
Lenny Pearce
Mark Blair
Mark Blair
Pirra
Pirra
Orkestrated
Orkestrated
Ben Gerrans
Ben Gerrans

🤔 Frequently Asked Questions for Music Marketing & Social Media Advertising

  • How does Spotify advertising through Facebook work?

    Spotify advertising via Facebook ads for Spotify involves creating targeted ad campaigns that drive traffic directly to your Spotify profile or specific tracks. We use Facebook’s robust targeting tools to reach listeners who enjoy similar music and genres, ensuring higher engagement and a better return on investment. Our ads are designed to increase your Spotify streams and followers.

  • Can I promote just one song on Spotify with Facebook ads?

    Yes! Promoting a single song can be a great strategy, especially if you’re releasing a new track. Spotify advertising allows us to create custom campaigns that target listeners likely to enjoy your music, helping you increase your Spotify streams and gain more followers for that track.

  • How much does it cost to run ads for my Spotify music in Australia?

    We offer several Spotify advertising packages, starting at $1,095. Depending on your goals, budget, and target audience, we can tailor a campaign that fits your needs. The cost can range based on ad spend, campaign length, and creative needs.

  • What results can I expect from my Spotify ads campaign?

    While results can vary depending on the artist and genre, our Facebook and Instagram ads typically deliver strong results. You can expect an increase in Spotify streams, followers, and more plays on the promoted track. In general, we see 30%+ save rates and consistent improvements in Spotify algorithmic playlist placements.

  • What is the best time to run Facebook and Instagram ads for my music?

    The best time to launch your Spotify promotion ads is during key release windows. Typically, we recommend starting ads 1-2 weeks before a new song drops to build momentum and continue for 2-4 weeks post-launch to maintain visibility and engagement. This helps ensure you increase your Spotify streams and attract a steady flow of listeners.

  • How can I track the success of my Spotify advertising campaign?

    We provide you updates throughout your campaign and detailed performance reports at the conclusion, so you can track results, clicks, and other metrics. We also offer insights into the demographics of the audience engaging with your ads, helping you refine future campaigns and continue to optimide your Spotify promotion efforts.

  • Can I use Facebook ads for Spotify to promote my entire album or just a single?

    Both! Whether you’re promoting a single track or a full album, we can tailor your Instagram and Facebook ads to suit your specific needs. We create custom campaigns that highlight individual songs or a series of tracks, giving you the flexibility to boost any part of your music catalog and increase your Spotify streams.

  • Do I need to have a large following to run Facebook ads for my music?

    Not at all! Facebook and Instagram ads are effective for musicians at any stage. Whether you’re just starting or you’re already established, our ads can help you grow your Spotify streams, launch albums or sell tickets and reach new fans. We target people based on their interests, making it possible for independent artists to gain traction with the right audience.

  • What makes your Spotify advertising service different from others?

    Our service stands out by combining a deep understanding of the music industry with expertise in digital marketing. We don’t just run ads—we optimise them based on real-time data to help you get the most out of your Spotify promotion. We’ve worked with a heap of business, brands, artists and events for years – we craft highly targeted campaigns that focus on engagement, not just impressions, ensuring you see real growth in your streams and followers.