B2B – Pink Lemonade Social https://pinklemonadesocial.com We are Pink Lemonade Social: a results-driven social media & digital marketing team based out of Melbourne; a start-up 'lemonade stand' run by 2 Social Media Specialists Fri, 08 Apr 2022 03:50:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://pinklemonadesocial.com/wp-content/uploads/2020/08/cropped-Artboard-1.png B2B – Pink Lemonade Social https://pinklemonadesocial.com 32 32 181143834 Impos https://pinklemonadesocial.com/case-studies/impos/?utm_source=rss&utm_medium=rss&utm_campaign=impos https://pinklemonadesocial.com/case-studies/impos/#respond Fri, 08 Apr 2022 03:49:30 +0000 https://pinklemonadesocial.com/?post_type=my-product&p=4608

Impos POS

Refreshing Results =Paid Social AdvertisingIncreased RevenuePink Lemonade
I had the pleasure of working with Marc as he managed our digital media account. Marc become our saviour! He was thorough and amazing on comms, always available and pro-active in his strategic thinking. I wouldn’t hesitate in recommending Marc and sought him out after he left the previous agency I was working with, and we continue to work together today.
Annie
Marketing Manager

The Client

Impos provides Australia’s Leading Hospitality POS System. Impos is currently installed in more than 2,500 hospitality venues across Australia, New Zealand and the Pacific Islands. With offices in all major Australian capital cities, Impos has a dedicated team of professionals helping venues thrive.

The Challenge

Impos set the challenge to achieve greater than 20 leads (their average for monthly social campaigns) for their POS systems with a CPA under $50 to help kick off the new financial year.

The Execution

New video and GIF content was created to run across a range of Facebook and Instagram campaigns focusing on select audiences and demographics for potential customers. The campaigns worked by using different creative and focusing on USPs for select audiences to drive sign ups through downloadable content and guides.

The Result

In one month, with a budget of $430, the campaigns delivered 67 viable leads with a CPA of $6.46, reaching 12,000 targeted users. The campaign has lead to the development of further content, shifting the brand to a content-first approach.

3 x Higher Results than KPIs
in the first month
500% Under Budget
for Cost Per Leads

Refresh your Digital Marketing with Pink Lemonade Social.

Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.

Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!

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