Ella Baché are committed to helping women feel confident in their skin. Ella Bache launched in Australia in 1954, with a journey that lead the brand to become one of Australia’s most enduring and respected skincare companies.
The goal for Ella Baché was to increase their social media advertising ROAS above their average ROAS benchmark for the last 6 months (5:1) with a focus on new audience acquisition as well as increased performance.
Facebook and Instagram paid campaigns were created, integrated with an organic social strategy, with the combined aim of driving awareness, video views, engagement, traffic and predominantly conversions. Social media funnels were created with a range of targeting across new custom audience segments to align to Ella Baché’s customer profiles.
With clear audience funnels created and custom ads created for different audience segments, Ella Baché’s ROAS jumped from 5:1 to 13.99, a two fold increase in revenue generated as well as 60% of all purchases from new audience acquisition. The new social media campaigns aided the brand to increase revenue during Coronavirus lockdowns, with tailored offers running across different locations in Australia.
Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!
We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
