Metro Hobbies

Bonorong

11 July 2022

Refreshing Results =Paid Social AdvertisingIncreased RevenuePink Lemonade

The Client

Metro Hobbies is Melbourne’s largest toy, game & hobby shop with an online hobby store offering fast delivery.

The Challenge

The challenge for Pink Lemonade was to implement paid social campaigns for an underperforming category and deliver a ROAS of at least 4.

Tailored Facebook & Instagram paid campaigns were developed focusing on a range of product categories, with mobile optimised video created from static imagery, and then used across full-funnel social campaigns.

The Result

In the first month, the new campaigns spent $400 to generate 89 purchases, with a ROAS of 30. The success lead to an increase in budget, ads and scaling of the social campaigns as well as campaigns for other product categories. Every month, the paid social campaigns have maintained a minimum ROAS of 30 whilst scaling budgets, and increasing sales and revenue.

ROAS of 30.14

Third consecutive month

70% New Cold Customers

from all social conversions

Refresh your Digital Marketing with Pink Lemonade Social.

Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.

Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!

YOU CAN JOIN THE PL FAMILY LIKE OUR FEATURED CLIENTS

We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.

Hobart, Tasmania 7000 Australia
0415 073 338
marc@pinklemonadesocial.com

Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.