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Archie Roach is an iconic Indigenous Australian musician. He is a singer, songwriter, guitarist, and campaigner for the rights of Indigenous Australians.
Archie Roach
Refreshing Results =Paid Social AdvertisingTour & Merchandise SalesPink Lemonade
Marc from Pink Lemonade joined our team recently and the results of his work were overwhelmingly positive and immediate. Marc is an incredible asset to our business and we love working with him.
Jill
Manager
Pink Lemonade was approached by Play On Presents to launch the unique video series Archie’s Table Yarns, as well as promote the 2022 tour and drive awareness, traffic and sales, all while capturing new audiences and raising awareness of Indigenous Australian music.
New video content was created including a range of live videos and performances to incorporate into new ad types, whilst building out full-funnel campaigns with a focus on using engagement funnels to drive traffic and conversions.
With a moderate budget, across 6 months Pink Lemonade were able to achieve:
- Reach of more than 400,000 unique people
- 800,000 video plays
- 15,000 visits to specific landing pages
- 278 purchases
- ROAS of 8.5
- Over $17,617 in merchandise revenue
- Over 22,000 post engagements
Over $17.5k in Merchandise Revenue
over 6 months
Over 800,000 Video Plays
Promoting New Youtube Series & Tour
Refresh your Social Marketing with Pink Lemonade Social.
Need assistance like Archie Roach with marketing for your band, tour or promotion? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!
YOU CAN JOIN THE PL FAMILY LIKE OUR FEATURED CLIENTS
ABOUT US
We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
OUR KEY INGREDIENTS
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