Auski is Australia’s oldest and longest established snow retail store opening in 1949, located in the prestigious Hardware Lane precinct in Melbourne city, Victoria. As one of the biggest winter sports retailers in Australia, they help tens of thousands of Aussie enjoy the great outdoors.
With online competition ever-increasing, the challenge became to increase Auski’s SEO and bring in a new audience by researching, creating, writing and publishing blog content aimed at secondary customers and those with lateral interests.
We set ourselves a goal to achieve a page one ranking within 30 days, to be used as an example to present to management with a goal of increasing their content marketing initiatives – which worked! Kicking off content marketing full steam ahead, Pink Lemonade wrote over 15,000 words for on-page SEO before researching and planning blog articles across 6 interest categories focusing on informational, educational and transacational content.
Within 2 weeks of posting our original blog, the blog achieved first position ranking in Google, with a further 10 keywords in the top 10 results of Google. In the 2 months since the blog article launched, it garnered over 12k impressions, 1.2k clicks and a bounce rate of 20.01%.
After publishing 54 blogs in 2021, content marketing helped to:
Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!
We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
