Pink Lemonade was approached by Buildmat to improve the overall performance of paid social ads with a focus on increasing ROAS while capturing new and cold audience purchasers.

Decreasing ad spend by 38% to conserve budget, campaigns in the first month of launching exceeded past performance; with a 51.2% decrease in cost per purchase, a 45% increase in purchases and ROAS increasing from 15.56 to 26.47. Part of improving paid social performance was to fix and implement dynamic remarketing, with the remarketing campaign performing at 69.47 ROAS.