Auski is Australia’s oldest and longest established snow retail store opening in 1949, located in the prestigious Hardware Lane precinct in Melbourne city, Victoria. As one of the biggest winter sports retailers in Australia, they help tens of thousands of Aussie enjoy the great outdoors.
Auski set the challenge to create a range of paid social campaigns over a 6- week period during off-peak season to drive conversions for a range of products across multiple product categories. The aim was to achieve 60+ purchases with a minimum ROAS of 8.
Facebook and Instagram paid campaigns were created with the aim of generating purchases as well as using branding awareness campaigns and evergreen campaigns to expand custom audiences and potential customer databases. The campaigns used a range of ads including banner, carousel, collection and video ads.
In the 6-week campaign period, a total of 218 purchases were made with an average Cost Per Purchase of $7.79, generating over $60k in revenue.
An average ROAS of 39.03 was generated, with some targeting reaching as high 70.28 ROAS.
The campaign became the best performing campaign in their history, with data helping shape future digital marketing campaigns and product focus for sales.
Paid Social campaigns during 2020 delivered nearly two-thirds of the brand’s revenue, surpassing their revenue goal for the year by 23%, in a year without snow or travel.
Auski have continued their incredible results and worked with Pink Lemonade for over 3 years!
Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!
We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
