Bonorong is a Wildlife Sanctuary in Tasmania with a Wildlife Hospital & 24-hour Wildlife Rescue Service. They’re a social enterprise: a little business with a big heart.
Bonorong
With a lack of tourism due to the COVID outbreak and online competition ever-increasing, the challenge became to increase Bonorong’s SEO and bring in a new audience by researching, creating, writing and publishing blog content aimed at tourists, secondary customers and those with lateral interests.
We set ourselves a goal to implement long-form blog articles following the optimisation of key pages on the website. Kicking off content marketing full steam ahead, Pink Lemonade researched and planned blog articles across 4 interest categories focusing on informational, educational, tourism and engaging content.
Within 2 weeks of posting our first blogs, the blogs brought in over 2000 unique readers, as well as making the blog the second most trafficked page of the website.
After the first month, 20+ short and long-tail keywords were ranked in the top 10 of Google.
Refresh your Digital Marketing with Pink Lemonade Social.
Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
Get in touch today and get measurable refreshing results with full transparency, realistic costs and the TLC you deserve!
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