Good Games, is Australian owned and operated with over 25 stores Australia-wide, with one of the largest selections of Board Games, Party Games and Family Games in Australia
Good Games Australia approached Pink Lemonade with the challenge of driving awareness and sales for their major product release of the year, with a focus on driving pre-orders, via social media and email marketing.
A cross-channel strategy was created to drive traffic to a dedicated landing page, pre- campaign launch, to capture a new audience and allow retargeting for conversions during campaign launch. Social media video and traffic ads were created for pre-campaign, with a series of emails designed and multi-funnel social ads for campaign launch.
The two awareness emails generated above-average open and click rates (20.9% compared to 13.3%), and generated $11k in pre-order revenue.
The pre-campaign social campaigns generated a total of 95 purchases, totalling $11,600 in sales; a total campaign average return on ad spend of 29.38, reaching an audience of over 28k, with an average CTR of 5.31% and 1,706 landing page views. Signing on with Pink Lemonade, Good Games in their second month achieved even greater results with a total ROAS of 37.59 and 538 purchases, an increase of 350.
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We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
