Impos provides Australia’s Leading Hospitality POS System. Impos is currently installed in more than 2,500 hospitality venues across Australia, New Zealand and the Pacific Islands. With offices in all major Australian capital cities, Impos has a dedicated team of professionals helping venues thrive.
Impos set the challenge to achieve greater than 20 leads (their average for monthly social campaigns) for their POS systems with a CPA under $50 to help kick off the new financial year.
New video and GIF content was created to run across a range of Facebook and Instagram campaigns focusing on select audiences and demographics for potential customers. The campaigns worked by using different creative and focusing on USPs for select audiences to drive sign ups through downloadable content and guides.
In one month, with a budget of $430, the campaigns delivered 67 viable leads with a CPA of $6.46, reaching 12,000 targeted users. The campaign has lead to the development of further content, shifting the brand to a content-first approach.
Need assistance with marketing for your business or eCommerce store? Join the Pink Lemonade Family; a social and content marketing agency in Hobart, Tasmania. We’re a no bull$#!t, results-focused boutique social media, digital marketing and advertising agency in Tasmania specialising in Social Media, Content Marketing, Email Marketing and more.
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We’re a no bull$#!t, results-focused Social Media & Content Marketing team that delivers measurable results as well as providing brands with full transparency, realistic costs, and the TLC they deserve.
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
