How Travel and Tourism Brands Can Attract New Customers Using Social Media
You may significantly improve your marketing efforts for your travel and tourism brand by implementing these basic yet successful social media methods to help integrate your marketing and increase performance.
The travel and tourism industry can take advantage of social media in a slightly different way than other businesses. Pink Lemonade’s clients in the travel, hospitality, and tourism industries heavily rely on social media for their marketing efforts – and have great success using social media to grow their business.
In the travel and tourism industry, social media marketing is a necessity. The internet, specifically social media, is where consumers go to find out about travel, travel planning, accommodation, restaurants, local activities, and much more.
Attracting new customers and igniting interest in your services can be accomplished through the use of social media platforms because social media marketing can generate the best ROI of any online marketing channel, making it integral to your marketing mix.
Here are a few tips to help you get the most out of social media and integrating it into your marketing portfolio.
Ensure your brand’s personality shines across social media
The majority of successful travel and tourism businesses use social media as a way to show off their personality, but most stick to bland and dry content. Even if you have stunning photos, it’s your captions and other little details that really make a difference. Remember to use a mix of media, as well as placements; posting in feeds, stories, reels etc. Your brand doesn’t need to be on every social platform, just the ones that will work best for your brand, and where your consumers are.
Don’t forget to include a strong call to action at the end of your captions, so that your followers will want to see more of what you’ve got to say. If you ask questions, you’ll get a flood of comments and tags, which will help your content get noticed.
Posts that show personality and humour are more likely to receive comments and tags than those that simply include an image and a marketing message. Let your personality shine through and see your engagement rate soar.
Publish a blog and share content social media
There are a number of social media platforms that allow you to share content in more than just images and videos, such as Twitter, Facebook, and Instagram. As a result, blog content is an excellent format that performs well and serves as an effective magnet for social media traffic, and helps bring your audience closer to your brand.
A blog for your business will not only give you great content to post on social media, but it will also help you with your SEO strategy if you conduct keyword research for new blog topics.
The best way to get someone interested in your brand, product or service is to write blog posts that highlight your most important selling points, offerings, knowledge, quality and expertise. This will help you get them to make an in-person visit or convert via your website.
As an example, recently Pink Lemonade began creating blog content for Bonorong Wildlife Sanctuary. In the first two weeks of publishing blog content and sharing across social media, there was a 1,700% increase in blog traffic, with the blog bringing in a total of 15% of the audience for the website in the first month.
Related: 14 Top Reasons Why Blogging is an Important Content Marketing Strategy for Tourism Businesses
Use Paid Facebook and Instagram ads for multiple objectives
The use of geotagging and hashtags in conjunction with high-quality content in your organic social media postings can help you get new eyeballs. Organic social growth can be slow, and with recent changes to algorithms, it is increasingly harder to be seen and grow your social following. Paid advertising can reach and attract new customers quickly.
Even though advertising on both Facebook and Instagram at the same time doesn’t work for every industry, travel and tourism brands are reaping the benefits of this strategy.
To some, Instagram and Facebook serve as an escape from the realities of daily life, allowing them to step away from the pressures of their work and family schedules. Advertisers who grasp this concept can use it to their advantage by presenting ads that give consumers an additional reason to click through, engage, and convert.
Your paid social media strategy will reap the most benefits from retargeting campaigns, which can be segmented by where your traffic is navigating on your website. Remarketing means get better results from your ads when they are only shown to people who have previously visited your website or interacted with you on Instagram and Facebook. You can also send users offers tailored to the pages of your website they most recently visited.
Related: 5 Facebook Advertising Mistakes Most Small Businesses Make
Prioritize Email and SMS Marketing and data collection
Mobile phone numbers and email addresses can be collected as part of your social media marketing efforts, giving you an even greater marketing advantage. As it gets more competitive to target and acquire new customers and conversions, developing a marketing strategy with a focus on customer-data acquisition is the most important way to help your business grow. One of the best ways to generate conversions and acquire new customers is through email, and SMS marketing which highly effective because of its high open and click through rates.
To increase the number of people who sign up for your SMS and email lists, hold competitions, offer lead magnets/downloads, offer early access to sales etc. As long as you don’t overspend, there are a number of creative ways to do this that won’t strain your wallet. If you collect enough phone numbers and email addresses, you will have an endless supply of potential customers to market to, which will not only increase your bottom line, but increase your future marketing budgets with a greater focus on new customer acquisition, whilst saving your budget with your now-increased customer database.
Related: The Complete Guide to Email Automation & How It Can Help You Grow Your Business
Summing up, the importance of having an effective social strategy cannot be emphasised enough. Social media has become a crucial part of everyone’s life and for businesses, it is imperative to have a strategy in place to ensure that you are reaching your goals and attracting a new audience.
When it comes to integrating your marketing and running paid social campaigns that deliver with limited resources, at Pink Lemonade Social we understand that it can be a challenge. To assist you in determining the best social or integrated marketing strategy for your business, we’re are always available to chat and offer any advice.
Your brand’s strategy may benefit from our assistance. As a strategic digital marketing agency, Pink Lemonade Social takes pride in assisting companies with bold ideas to confidently connect with their audiences. We specialise in paid social, email and content marketing, creating content and amplification it successfully. Check out our case study on Paid Social for Auski Australia.
Some of our Travel & Tourism experience includes
Pink Lemonade is located on the traditional lands of the palawa people, the Traditional Owners of lutruwita (Tasmania). We pay our respects to their Elders, past, present and emerging.
Pink Lemonade Social is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.
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