8 Social Media Christmas Tips – Marketing Your Business for Christmas

Digital Marketing Tips for Christmas

#1. Determine achievable objectives

There are various goals you can define during this period. It is important to have specific campaigns running that align with your objectives. This may mean having an umbrella of objectives under one campaign, e.g., remarketing, brand, traffic, engagement, reach, conversions just to mention a few. Once you know your goals and objectives, it will be easier to plan your marketing strategies over the Christmas period, making sure you have content aimed at different people across your funnel of objectives.

#2. Plan, Plan, Plan

You can’t just sit there and expect everything to come together last minute, a cohesive plan needs to start months ahead. Get together with your team and plan out the coming months, week by week. Invest in software that schedules posts on social media and sends planned emails for you. That way, you do not need to worry about small tasks during the day that take up a lot of time, and you can focus on the more significant issues. It is vital to start this planning process early to fill in the gaps where necessary, and the more posts scheduled, the better. Remember to include time for content turn arounds, whether that’s blog articles, creative for social media emails or copywriting for emails.

#3. Revisit Last Year

The best way to improve your business is to revisit past performance reports and analyse what worked and what did not. Did you allocate enough budget for the period, start advertising early enough, and stay consistent across all platforms? These are questions you need to ask yourself and improve on from the previous years. Look at what worked and what didn’t and then double down and optimise.

#4. Promote Express / Free Delivery

Most people are panicking the last week before Christmas trying to get their hands on gifts. The last thing they need is standard shipping at a cost. Offering free or cheaper express delivery incites people to shop from your company, knowing they will receive the present in a few days. It can also help add a sense of urgency in emails and social media ads by highlighting cut-off dates to receive orders by Christmas.

#5. Stand Out

Everyone is promoting Christmas specials, don’t just be another brand that someone scrolls past. Personalise your campaigns directly towards the individual by using creative that stops them scrolling, personalise email marketing using name fields and promote a range, not product specific. Think out of the box and steer away from doing your standard campaigns. It will blend into what people are used to seeing. Finally, learn to target your audience correctly or narrow down on specific audiences, this will enable your social media ads to perform during a competitive time.

#6. Have A Consistent Branding Look

Although you want to stand out, you need to be consistent across all platforms in relation to branding. Choose your Christmas theme and run with it throughout the period. Incorporate specific slogans, logos, and colours to stay on-brand and stay timely.

#7. Remarketing

Remarketing is important during the Christmas period, keeping your brand and specific products at the forefront of individuals’ minds, especially with competition extremely high on digital marketing platforms. Email marketing and Facebook ads are excellent ways to utilise remarketing to your advantage and get customers to finish their purchase.

#8. Take Time for Yourself

Christmas is a time of joy, spending valuable time with your family and friends indulging in delicious food, and soaking up the memories created. It can be the busiest time of the year for businesses, but it is important to take time for yourself – you don’t want to burn out before the beginning of a new year. Plan early and set a time for yourself to soak up the Christmas spirit. Communicating downtime to customers helps to show there’s a person behind a brand and is not a bad thing.